SEO insight

Tuesday, December 22, 2009

SEO: How to Optimise Keywords

It can be very challenging for anyone who owns a website to try and work out where to place keywords so as to get a good search engine placement. Since search engine optimisation will always be at the forefront of your thoughts, you need to learn how to optimise keywords so that you get the results you desire. Here are some strategies you can use.

Where to Put Keywords

Once you have picked the keywords you want to optimize your site for, where to put them is the issue. The three main places to put them are:

· Website URL

· The Title

· In the content

Search engine normally look in these areas to find your keywords.

Keyword Frequency

In the past the frequency of your keywords was about four percent. These days you will do better using the keywords less frequently. Here are some tips you can use when placing keywords in the content.

· Primary keywords. Use these a lot more frequently and if there are more than one of them us the one that people will likely search for. Spread the other keywords all over the content as this will help your site to rank better.

· Density. Make sure the keyword density is the same at the beginning and towards the end of your content. This is necessary because search engines do not search the whole content generally but they do pay attention to the beginning and end of the content.

· Natural usage. Try to use your keywords naturally within the content. Do not place the keywords places where they do not belong. When this is done the visitors to your site will not be able to read it.

You should try the strategies above and see how it works out for you. Placing keywords in the correct location on your site can bring you great search result placing.

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